Although few in number, women in e-commerce are determined to establish thriving, profitable online businesses. If they can do it, so can you!
It is a challenging path, but the rewards of starting an online business are well worth the difficulties. Get inspired by the examples of other women in e-commerce who have gone on before you and already achieved success.
Steph Korey and Jen Rubio: Founders of Away
Each woman is powerful on her own, but when two team up the possibilities are endless. Steph Korey and Jen Rubio started selling suitcases after founding Away. Although just launched in February 2016, the company has already sold millions of products.
Most transactions occur online, but several stores exist in places like Austin, Los Angeles, London, and more, with plans to add more locations.
Rubio and Korey had both gained e-commerce experience by working for an online eyeglass seller before starting their own business. Rubio’s expertise was in social media, while Kory worked as head of the supply chain.
Sallie Krawcheck: Founder of Ellevest
Sallie Krawcheck is a powerful advocate for women in the working world. She co-founded Ellevest, an online investment platform for women, and as chair of Ellevate Network, she actively assists other women in reaching their own career dreams.
So how did she get here? She worked hard!
Krawcheck earned an M.B.A from Columbia University. This level of education requires perseverance and dedication. This is not to imply that everyone who wants to start an online business needs to get a degree, but it does show the kind of work-ethic successful business women possess.
We can assume that Krawcheck put the same amount of effort towards building her business as she gave to earning her degree, giving you an idea of the hard work a business requires.
Katrina Lake and Erin Flynn: Founders of Stitch Fix
Founded by Katrina Lake and Erin Flynn, Stick Fix is an online shopping service that has become a giant success.
Customers provide information regarding their wardrobe needs, style preferences, and budget. Based on that information, stylists find clothes that fit those requests.
For a $20 styling fee, the clothes get shipped to the customer, who can then try them on and purchase them. Any piece that doesn’t suit the customer can be sent back.
The company was established in 2011, and by August 2018 it was valued at $2.8 billion and had acquired 6,300 employees. (3,4000 of them were stylists.) Although Flynn has stepped away from Stich Fix, Lake continues to run it.
Lake started out working for a retail consultation group as well as a venture capital firm. Through hard work, she has risen up the ranks in the business world to become a very successful online entreprenuer.
These women aren’t any better than you. As long as you are willing to put in the same amount of time and effort as they were, you can achieve your goals and be counted as one of the successful women in e-commerce.